EgyptAir has selected SitecoreAI, an artificial intelligence-powered digital experience platform, as part of its digital transformation strategy to personalise passenger communications and modernise online services while expanding its international network. The cloud-based platform will integrate website management, content creation, customer data and marketing operations, enabling the Egyptian flag carrier to tailor communications across its main and country-specific websites, mobile application and social media channels. The system’s AI capabilities will support multilingual content generation, personalised messaging and campaign optimisation, with implementation expected to be led by technology firm Arcsen. Chairman and CEO Captain Ahmed Adel said the investment would help the airline deliver real-time information and more personalised experiences throughout the passenger journey, supporting EGYPT’s Vision 2030 ambitions to grow tourism and international connectivity. Alongside the digital investment, EgyptAir is expanding its 2026/27 winter schedule, launching four weekly Cairo–Birmingham flights on 25 October using Boeing 737 MAX 8 aircraft and four weekly Cairo–Stockholm…
Go Premium
Unlock this trail with a 24-hour Finance & Infrastructure pass, or subscribe for full access.
Subscribe to unlock full access to all premium content, including in-depth articles and weekly aviation industry insights.
- ✓Full access to all articles and weekly trails
- ✓Exclusive data analytics dashboards
- ✓Early access to new content
- ✓Priority support